Case Studies

A collection of my favourite design projects.

Select Clients,
Past & Present.

I’ve been fortunate to work with some incredible brands around the world, who share my commitment to creating clear and consistent brands that connect with people.


Initially brought on board to create a new internal brand for the product, my role fast grew, as my work & experience began to influence the design of the user experience and interface.

View Project

A women focused network, that started life as part of the Skybound Wealth proposition. As a stand alone entity, my goal was to maintain a level of brand recognition, while unifying the visual identity.

View Project
Property Investment

I worked with Winson Investment to completely redesign the companies brand identity and website. I continue to work with them to maintain their brand and website.

View Project
Tech Recruitment

Welcome Aboard are a job board startup who specialise in connecting tech professionals to startup companies. I helped them to establish a brand identity and build the first iteration of their website and user facing product.

View Project
Financial Services

Collaborated with their internal marketing team to maintain and build their new brand identity, as well as help them with the design of new marketing campaigns and websites.

View Project
Health & Fitness

Currently working with a local pilates teacher to help her to build a brand that is focused on holistic health and wellbeing. She ultimately wants to help people manage their chronic conditions without the use of medication.

Health & Beauty

Apothecary Urban Spa are a local beauty, massage and wellbeing company, who also provide a space for yoga and fitnesses classes. We worked together to build their brand & online presence from 2017 to 2020, when the business was sold.

View Project

I worked with Navy Professional for a short period to create new marketing materials and packaging designs for a number of new beauty products that were launched in 2019.

View Project
Student Recruitment

Back in 2018, I worked with Stint to redefine and rebuild their brand identity. As a young student focused tech startup they needed their identity to appeal to both students and business owners alike.

View Project
Health & Fitness

I am currently working with a local personal trainer to help him expand his business with new in person clients and to sell online materials that people can use in their own time to improve their fitness and nutrition.

Student Utilities

Split The Bills were a startup utility company, whose goal is to make student's lives easier by reducing their bills into a single payment, then splitting that payment equally between housemates.

Health Insurance

Study Safe came to me as a startup company wanting to create a solid brand identity for attracting international students and young professionals, who needed health insurance while studying at university and beyond.

Investment Fund

For a short period, I helped Optimus Capital with the creation of new product brochures, data sheets and info graphics that could be easily updated each month.


To goal was to create a brand identity that allowed Core Cover sell funerals plans and insurance policies to a range of audiences, including young professionals, families and retired OAPs.

Health & Beauty

I worked with the client to produce a high-end brochure for their skin care products, that encapsulated the business and it's location on the famous Harley Street in London.

Medical Cannabis

With headquarters in Calgary, Canada and farming facilities in Colombia, I worked with LaSanta to produce a new pitch deck for their medical cannabis company.


When I first worked with Elegant right at the start of their journey, they were focused on wedding photography. They have since expanded the business into multiple areas of photography and their brand identity has evolved with them.