Liverpool FC.

Brand Identity, Art Direction, Print & Web Design
Role: Personal Project
Year: 2017
Location: Doncaster, UK

I started this serveral years ago, as a side project in between other work. But I recently found myself wanting to revisit, update and finish it to a much higher standard than I previously did.

As a Liverpool fan, I love the Liver Bird emblem that appears on our shirts. However, I find that over 125 years, it has become overly complicated, specifically the wings. Which is why I decided to have a go at redesigning the emblem to retain the iconic shape, whilst simplifying and modernising it.

As well as redesigning the emblem, I wanted to create a simple, unified visual identity that celebrates the past, while looking to the future with strength and pride. Using bold imagery, simple layouts, striking colours and modern typography, I’ve create a visual style that sets itself apart from the current identity and other football clubs.

Want to work together?

If you like what you see and want to work together, get in touch!
paul@psg.design