Skip to main content

Logo
Designs

Services

Logo Design & Brand Design

Year

2015 - Present

Location

Worldwide

Brief

Over the past decade, I’ve worked with startups, established businesses, and everything in between to create logos that do more than just look the part—they carry meaning, signal intent, and lay the foundations for brand identity. This page brings together a selection of those marks, designed between 2013 and today.
‍

Some were created as part of wider brand systems, others as standalone projects. Some have lived quietly in local businesses; others have been seen by global audiences. But each one has been built with the same care, curiosity, and commitment to clarity—designed to capture the essence of a brand in its simplest, most immediate form.
‍

No trends. No noise. Just thoughtful, considered design.

Playful and bold logotype reading “split the bills” with a stacked, slanted house icon to the right, suggesting utility bills and shared living. Includes the tagline: “‘Cos It’s Your Time.”
Classic monogram shield featuring overlapping capital letters “T” and “C” in a serif font, reversed out of a solid black badge — strong, timeless, and traditional.
Close-up of the Pyro Fire Services emblem: a triangular symbol formed by three bent arrows, suggesting movement, protection, and continuity in a bold, minimalist style.
Hexagonal logo featuring a single line illustration of a feathered quill, paired with bold sans-serif text reading “AURLUM” above the subheading “Financial Planning” — clean and professional.
Minimalist black-on-white monogram combining the letters C and X within a stylized circle, intersected by a horizontal double-line, creating a balanced and contemporary logo mark.
A friendly, rounded sans-serif logo reading “you assured” with a heart icon formed at the center by overlapping cross shapes. The soft design emphasizes care and protection.
Compact version of the Women Like Us logo, reduced to lowercase initials “wlu” in a clean sans-serif font, centered inside a black square for modern simplicity.
A simple and reassuring logo with the words “Study Safe” in a bold serif font. A black graduation cap sits atop the “S” in “Study,” reinforcing the academic theme.
A shield emblem with a stylized leaf design on the right half and the letter “F” on the left, combining themes of strength and natural well-being. Minimalist black linework on a white background.
Logo for Pyro Fire Services combining a sharp, geometric triangular emblem made of arrows with contrasting serif and sans-serif fonts for a refined yet dynamic identity.
Winson Investment logo featuring a monogram-style “WI” icon within a square frame, paired with elegant serif lettering for a premium finance brand.
A playful, retro-style script logo featuring the words “Healthy Extras” in thick, flowing black cursive, angled slightly to suggest movement and friendliness.
An alternate version of the AMIS logo featuring a quarter-circle graphic with various-sized circular dots inside, paired with the same refined serif font for the project name to the right.
Hand-drawn feather logo surrounded by dotted circular lines and the phrase “Planning for Your Tomorrow,” suggesting lightness, care, and future planning.
Elegant wordmark “Plume” in serif type, with a feather-inspired ligature connecting the “l” and “u.” Subtext reads: “part of Skybound Wealth,” blending softness with authority.
The Fortitude shield icon placed above bold, uppercase text “FORTITUDE,” with the tagline “HEALTH & FITNESS” in a thin sans-serif typeface below, conveying a balance of power and wellness.
A graceful and artistic logo pairing a stylized, curvy “elegant” in lowercase with the more subdued text “wedding photography” separated by a thin vertical line. The design exudes sophistication and romance.
A clean, modern logo consisting of a bold black square containing the letters “AM” and “IS” stacked in a grid. The stark black border contrasts with the minimalist white background.
A minimalist logo with the words “CORE” and “COVER” spaced out on either side of a central circular icon, which features a bold letter "C" surrounded by two concentric rings, evoking a target or layered concept.
Welcome Aboard logo with geometric icon and uppercase wordmark, designed to convey professionalism, clarity, and momentum.
The Apothecary Urban Spa circular badge logo featuring minimalist leaf iconography and clean serif text to evoke calm, nature, and simplicity.
Strength Found logo with bold typography and a striped circular "O", representing inner resilience and focus through graphic minimalism.
A detailed emblem combining a virus-like circular pattern with human-like figures around the perimeter. The text “ANTIMICROBIALS in SOCIETY HUB” appears in elegant serif font to the right of the graphic.
Supercar Driver logo featuring a bold, uppercase sans-serif typeface with a stylised lowercase "i" to add subtle visual character.
Skybound Wealth Management logo with elegant uppercase typography and a circular icon symbolising upward movement and growth.
Welcome Aboard icon-only logo featuring abstract diagonal bars forming a stylised "W" and "A" to represent forward motion and journey.
Horizontal lock-up of The Apothecary Urban Spa logo with leaf emblem and bold modern text, combining natural and contemporary cues.
Standalone monogram logo for Winson Investment featuring the letters "WI" in a geometric maze-like design, suggesting structure and expertise.
Monochrome logo reading “women like us” in all lowercase within a black rectangular bar, paired with the slogan “for WOMEN by WOMEN” below — minimal, empowering, and inclusive.

Interested in working together?
Or think I might be a great fit for your team?

‍paul@psg.design

Home
About
Work
Contact
Copyright © 2018, PSG Design (Paul Goodman). All Rights Reserved.